Dataseat is a trailblazer in the privacy-focused mobile ad landscape. We use contextual targeting to run high-performing campaigns across platforms, channels and formats. We drive user acquisition, performance, and awareness without relying on device IDs.
This explainer guide to Contextual on mobile helps advertisers understand:
- The significant differences between contextual on mobile vs web
- How contextual DSPs work and where AI comes into play
- How to work with whitelists in order to achieve the required scale
- How to evaluate a contextual solution and what questions to ask
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