Verve Group Acquires DataseatBlogNews
25 July 2022

Verve Group Acquires Dataseat

Verve Group has announced that it has acquired Dataseat Ltd. (Dataseat), an advertising technology company. User acquisition platform to drive campaign performance–without device identifiers CARLSBAD, CA AND LONDON, JULY 5,…
WWDC 2022Blog
8 June 2022

SKAdNetwork 4.0: what’s new, and how will it impact app campaigns?

WWDC 2022 brought with it the usual news of major new consumer-facing features and hardware. But perhaps the most exciting news for app marketers was the promise of major improvements…
iCloud Private RelayBlog
27 September 2021

Does iOS Private Relay affect my app marketing campaigns?

TL;DR: aside from a few exceptions, only mobile web campaigns running in Safari are affected.iOS 15, released to the public last week, advances Apple’s ongoing effort to enhance user privacy…
SKAdNetwork timelineBlog
23 September 2021

The Evolution of SKAdNetwork

SKAdNetwork (SKAN) might feel like a novelty now, but soon will be bread and butter for marketers – a basic necessity for day-to-day operations. It’s easy to lose track of…