25 November 2024
What’s the deal with iOS retargeting and re-engagement in AdAttributionKit vs. SKAN
After four generations of SKAdNetwork (SKAN), Apple unveiled AdAttributionKit (AAK) as its latest privacy-focused marketing framework. AAK improves on SKAN 4 by offering a more comprehensive advertising tracking solution. Amongst…
13 June 2024
Mobile marketer FAQs: AdAttributionKit and SKAN
During its WWDC24 event Apple rolled out AdAttributionKit, a new privacy-preserving ad measurement framework largely built on top of SKAdNetwork (SKAN). Marketers were expecting SKAN 5, which Apple promised at…
3 April 2024
Google Privacy Sandbox: the mobile DSP perspective
Editor's note: With the mobile advertising world moving away from device IDs, mobile marketers have still been conveniently using all the “old” practices on Android to drive app installs and…
8 February 2024
State of SKAdNetwork: adoption and trends in 2024
Apple is enforcing its privacy measures on iOS within months (if not weeks), thus limiting fingerprinting and encouraging app marketers to turn to SKAdNetwork (SKAN) for measuring and optimizing mobile…
4 January 2024
Explained: SKAN 4.0 for subscription apps
SKAN 4.0 was good news for subscription apps, offering app marketers an advancement toward optimizing for return on ad spend (ROAS) or lifetime value (LTV) – as SKAN 4 got…
27 November 2023
Advertiser’s cheat sheet: Apple iOS privacy measures
With the enforcement of Privacy Manifests in Spring 2024, Apple makes app developers accountable for the privacy practices of any third-party SDKs and APIs used by their app. Thus a…
10 October 2023
iOS Privacy Threshold Overview (SKAN 4.0)
In our conversations with clients and prospects, we’ve heard about the industry-wide need for clearer information about SKAdNetwork. As the privacy-focused contextual mobile DSP, Dataseat is proud to be the…
20 September 2023
New: Scaling Contextual UA Campaigns to Apps With Similar Audiences
Dataseat’s Inventory Discovery module just got a unique upgrade, giving our advertisers exclusive access to next-level insights into where to spend to best deliver on their performance goals. Meet Dataseat's…
8 June 2023
WWDC 2023: 3 Key Takeaways for App Marketers
Apple’s Worldwide Developer Conference (WWDC) this year had no shortage of talking points, with the unveiling of a major new product, Vision Pro, amongst the usual array of software updates…
25 July 2022
Verve Group Acquires Dataseat
Verve Group has announced that it has acquired Dataseat Ltd. (Dataseat), an advertising technology company. User acquisition platform to drive campaign performance–without device identifiers CARLSBAD, CA AND LONDON, JULY 5,…
FAQ Join our Slack group SKA 6-bit Conversion Value to discuss more!Under normal conditions advertisers would obviously prefer more granularity when looking at LTV. However, SKAdNetwork introduces a unique constraint…