As trailblazers in privacy on both iOS and Android, Dataseat strives to educate app and brand marketers on the complexities and limitations of the latest privacy measures and protocols from Apple and Google/Android. Being a privacy-first DSP we have mastered SKAN campaign measurement and optimization, but there is more to that. As SKAdNetwork (SKAN) becomes unavoidable, marketers need to develop a common understanding of all things privacy whenever it’s impacting their strategy and day-to-day operations.
Here are some freshly picked resources created by the Dataseat team with the goal of addressing a modern marketer’s challenges and clarifying what is awaiting us in 2024. From SKAdNetwork to Google’s Privacy Sandbox, to a deep-dive into privacy manifests, check out the most essential pieces that will help prepare for 2024.
Apple’s SKAN vs Google’s Privacy Sandbox: In anticipation of 2024 (Article)
A side-by-side comparison and Dataseat’s view of how both privacy technologies are impacting app advertisers now – and what we expect to see in the near future.
How Should Advertisers Optimize Campaigns for SKAN 4.0? (Webinar, video)
Branch MMP’s Head of Growth Adam Landis and Dataseat’s CEO David Philippson talk about campaign optimization challenges and solutions around SKAN 4.0.
In this webinar, you’ll learn:
- SKAN 4.0 incremental features
- Best practices for fine-grained and coarse-grained conversion value
- Deep dive into source identifiers and how they can be used to drive performance
- Educated guesses on Apple’s changes in “spring” of 2024
Understanding SKAN 4.0 & Its Implications (Video)
A comprehensive “lecture” on SKAN 4.0, privacy thresholds, conversion values and their impact on campaign measurability and optimizability – done by Dataseat’s CEO David Philippson during the Pocket Gamer Connects London 2023 event.
User Acquisition from a Transparent Mobile DSP Perspective (Multiple formats)
App marketers, DSPs, and all industry players can no longer rely on user data for targeting. However, they can still achieve marketing objectives. Alessandro Giuliani, Dataseat’s VP of Operations, shares the how’s and why’s. Blog Article | Podcast: Spotify, Apple Podcasts, or Google Podcasts.
WWDC 2023: 3 Key Takeaways for App Marketers (Article)
We outline the three announcements which app marketers most need to know about, and how these are expected to impact app advertising campaigns in the short to mid term. Check out for concise info on Privacy Manifests, SKAN 5, and Private Relay.
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We are open to talk. Ping us if you have questions about the impact of privacy regulations on your marketing campaigns, or wonder how contextual in-app advertising can work for your particular apps. Get in touch with Dataseat experts.
