In the News

Why Mobile App Marketers Need Contextual Targeting

Mobile marketing has evolved drastically over the last few years, as privacy-driven changes including GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting.

April 5, 2023

Making the most of Conversion Value measurement in SKAN 4.0

Promises to give marketers some much needed upgrades for measuring paid conversion events.

November 15, 2022

Facebook + TikTok Data Changes: What marketers need to know

David joins Singular to discuss Facebook’s deprecation of AMM (Advanced Mobile Measurement) and related news.

September 4, 2021

The one where they get the band back together for an iOS15 special

Join your hosts, Adam and Piyush, with very special guests David Phillpson, Founder & CEO, DataSeat, and Tim Koschella, Founder & CEO, Kayzen as they deep dive IOS15 the good the bad and the ugly.

August 30, 2021

The one about SKAN; past, present & future

Where else to start Level UP UA than focusing on the industry-defining topic of SKAdNetwork with two incredible industry veterans, David and Tim.

June 14, 2021

ATT, one month in: privacy thresholds with Rich Jones of Dataseat

Dataseat’s Rich Jones and Mobile Dev Memo’s Eric Seufert discuss the latest on SKAdNetwork privacy thresholds, iOS 14.6, and other App Tracking Transparency developments.

May 26, 2021

Mobile Dev Memo

A day in the life of an SKAdNetwork bid – with David Philippson, CEO and founder of Dataseat

David talks about what parts of attribution will change, by breaking down the journey of a bid into its component parts – before and after SKAdNetwork.

March 12, 2021

What’s the standard for ATT 6-bit conversion values?

A look at standardising post-conversion event measurement using SKAdNetwork, On Mobile Dev Memo

February 11, 2021

Fingerprinting with iOS 14: Reality or delusion?

Mobile Dev Memo guest post written by Dataseat co-founder and CEO David Philippson

 January 13, 2021

Programmatic Media Buying and iOS 14

On App Marketers Unplugged (podcast)

October 23, 2020

A brief history of device identification

On The Mobile User Acquisition show (podcast)

July 16, 2020

How a bid becomes a DAU

On Mobile Dev Memo (podcast)

May 28, 2020

IDFA Deprecation? It May Not Be Long.

May 12, 2020

In-app programmatic buying platform Dataseat launches with $2.3M in funding

Jan 17, 2020

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