Processing over 1.5 million ad auctions per second, Dataseat migrated to Google Cloud to unify systems, reduce infrastructure costs, and improve the speed and reliability of real-time decisioning. This stronger foundation allows our models to train faster and optimize smarter – giving advertisers quicker learning cycles, more efficient bidding, and campaigns that adapt in real time to drive measurable growth
Dataseat processes 1.5M ad auctions per second on Google Cloud while cutting costs
November 6, 2025
Why CTV is the next performance frontier for app marketers
Connected TV is no longer just a branding channel — it’s becoming a powerful performance driver for app marketers.
In this new article for VideoWeek, Alexei Moltchan, VP of Product, explores why CTV is emerging as the next frontier for user acquisition, and how innovations in measurement and privacy-first technology are reshaping growth strategies.
September 1, 2025
The next generation of AdAttributionKit
Apple’s latest WWDC updates give marketers more insight into AdAttributionKit, but also more to figure out.
We teamed up with M+C Saatchi Performance to shed light on what the latest AAK updates actually mean: from re-engagement logic to cooldowns and testing setups – and how to turn them into performance.
August 20, 2025
How Rovio rewrote its UA playbook in the post-IDFA era
For mobile user acquisition teams, Apple’s rollout of its ATT framework was a seismic shift in 2021. For Kentaro S., Lead UA Manager, who had just joined Rovio Entertainment as ATT came into effect, it marked day one of a new chapter — and a crash course in privacy-first marketing.
July 9, 2025
OTTO unlocks 244% ROAS on iOS with Dataseat’s contextual SKAN strategy
OTTO partnered with Dataseat to launch its first SKAN campaign focused on ROAS, rebuilding its conversion schema to reflect high-intent actions.
June 5, 2025
In the sandbox with... - 2023 year recap
Join Adam and Piyush in the sandbox with… David Philippson (CEO and Co-Founder Dataseat) and Tim Koschella (CEO & Founder Kayzen) where they get in the holiday spirit discussing 2023 and looking ahead to 2024.
December 11, 2023
How AI is Transforming Programmatic - Campaign Optimisation & Measurement
Dataseat’s VP of Data Science Dr. Matina Thomaidou shares her insights in the panel discussion during the iAB’s Virtual Programmatic day at Google London.
November 21, 2023
Apple’s SKAN vs Google’s Privacy Sandbox: In anticipation of 2024
Rich Jones, Dataseat’s Director of Product is writing about Apple SKAN and Google Privacy Sandbox, and offers his unique view of how both of these technologies are impacting app advertisers now–and what we expect to see in the near future.
October 16, 2023
Marketecture.TV interview with David Philippson (Dataseat CEO and Co-Founder)
In the interview led by Eric Seufert, Dataseat CEO David Phillipson says the company was built on the assumption that persistent identifiers will eventually disappear entirely from the in-app advertising environment.
September 12, 2023
How Should Advertisers Optimize Campaigns for SKAN 4.0?
Branch MMP’s Head of growth Adam Landis and Dataseat’s CEO David Phillipson get together to shed some light on challenges and opportunities for advertisers and their network partner driving performance with SKAN measurement.
August 10, 2023
UA from in-house DSP perspective with Alessandro Giuliani from Dataseat
App developers seeking new users face an urgent need to understand and embrace transparency, privacy, and contextual targeting. In this podcast, Alessandro Giuliani explores these factors and share strategies and best practices for navigating this new terrain in 2024.
May 22, 2023
Understanding SKAN 4 0 and its implications - with Mark Menery
Mark Menery, Dataseat’s VP of Sales – SKAN workshop at Pocket Gamer Connects Seattle 2023
May 17, 2023
Why Mobile App Marketers Need Contextual Targeting
Mobile marketing has evolved drastically over the last few years, as privacy-driven changes including GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting.
April 5, 2023
Making the most of Conversion Value measurement in SKAN 4.0
Promises to give marketers some much needed upgrades for measuring paid conversion events.
November 15, 2022
Facebook + TikTok Data Changes: What marketers need to know
David joins Singular to discuss Facebook’s deprecation of AMM (Advanced Mobile Measurement) and related news.
September 4, 2021
The one where they get the band back together for an iOS15 special
Join your hosts, Adam and Piyush, with very special guests David Phillpson, Founder & CEO, DataSeat, and Tim Koschella, Founder & CEO, Kayzen as they deep dive IOS15 the good the bad and the ugly.
August 30, 2021
The one about SKAN; past, present & future
Where else to start Level UP UA than focusing on the industry-defining topic of SKAdNetwork with two incredible industry veterans, David and Tim.
June 14, 2021
ATT, one month in: privacy thresholds with Rich Jones of Dataseat
Dataseat’s Rich Jones and Mobile Dev Memo’s Eric Seufert discuss the latest on SKAdNetwork privacy thresholds, iOS 14.6, and other App Tracking Transparency developments.
May 26, 2021
A day in the life of an SKAdNetwork bid – with David Philippson, CEO and founder of Dataseat
David talks about what parts of attribution will change, by breaking down the journey of a bid into its component parts – before and after SKAdNetwork.
March 12, 2021
What’s the standard for ATT 6-bit conversion values?
A look at standardising post-conversion event measurement using SKAdNetwork, On Mobile Dev Memo
February 11, 2021
Fingerprinting with iOS 14: Reality or delusion?
Mobile Dev Memo guest post written by Dataseat co-founder and CEO David Philippson
January 13, 2021
Programmatic Media Buying and iOS 14
On App Marketers Unplugged (podcast)
October 23, 2020
A brief history of device identification
On The Mobile User Acquisition show (podcast)
July 16, 2020
How a bid becomes a DAU
On Mobile Dev Memo (podcast)
May 28, 2020
IDFA Deprecation? It May Not Be Long.
May 12, 2020
In-app programmatic buying platform Dataseat launches with $2.3M in funding
Jan 17, 2020
