Apple’s latest WWDC updates give marketers more insight into AdAttributionKit, but also more to figure out.

We teamed up with M+C Saatchi Performance to shed light on what the latest AAK updates actually mean: from re-engagement logic to cooldowns and testing setups – and how to turn them into performance.

August 20, 2025

For mobile user acquisition teams, Apple’s rollout of its ATT framework was a seismic shift in 2021. For Kentaro S., Lead UA Manager, who had just joined Rovio Entertainment as ATT came into effect, it marked day one of a new chapter — and a crash course in privacy-first marketing.

July 9, 2025

OTTO partnered with Dataseat to launch its first SKAN campaign focused on ROAS, rebuilding its conversion schema to reflect high-intent actions.

June 5, 2025

Join Adam and Piyush in the sandbox with… David Philippson (CEO and Co-Founder Dataseat) and Tim Koschella (CEO & Founder Kayzen) where they get in the holiday spirit discussing 2023 and looking ahead to 2024.

December 11, 2023

Dataseat’s VP of Data Science Dr. Matina Thomaidou shares her insights in the panel discussion during the iAB’s Virtual Programmatic day at Google London.

November 21, 2023

Rich Jones, Dataseat’s Director of Product is writing about Apple SKAN and Google Privacy Sandbox, and offers his unique view of how both of these technologies are impacting app advertisers now–and what we expect to see in the near future.

October 16, 2023

In the interview led by Eric Seufert, Dataseat CEO David Phillipson says the company was built on the assumption that persistent identifiers will eventually disappear entirely from the in-app advertising environment.

September 12, 2023

Branch MMP’s Head of growth Adam Landis and Dataseat’s CEO David Phillipson get together to shed some light on challenges and opportunities for advertisers and their network partner driving performance with SKAN measurement.

August 10, 2023

App developers seeking new users face an urgent need to understand and embrace transparency, privacy, and contextual targeting. In this podcast, Alessandro Giuliani explores these factors and share strategies and best practices for navigating this new terrain in 2024.

May 22, 2023

Mark Menery, Dataseat’s VP of Sales – SKAN workshop at Pocket Gamer Connects Seattle 2023

May 17, 2023

Mobile marketing has evolved drastically over the last few years, as privacy-driven changes including GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting.

April 5, 2023

Promises to give marketers some much needed upgrades for measuring paid conversion events.

November 15, 2022

David joins Singular to discuss Facebook’s deprecation of AMM (Advanced Mobile Measurement) and related news.

September 4, 2021

Join your hosts, Adam and Piyush, with very special guests David Phillpson, Founder & CEO, DataSeat, and Tim Koschella, Founder & CEO, Kayzen as they deep dive IOS15 the good the bad and the ugly.

August 30, 2021

Where else to start Level UP UA than focusing on the industry-defining topic of SKAdNetwork with two incredible industry veterans, David and Tim.

June 14, 2021

Dataseat’s Rich Jones and Mobile Dev Memo’s Eric Seufert discuss the latest on SKAdNetwork privacy thresholds, iOS 14.6, and other App Tracking Transparency developments.

May 26, 2021

David talks about what parts of attribution will change, by breaking down the journey of a bid into its component parts – before and after SKAdNetwork.

March 12, 2021

A look at standardising post-conversion event measurement using SKAdNetwork, On Mobile Dev Memo

February 11, 2021

Mobile Dev Memo guest post written by Dataseat co-founder and CEO David Philippson

 January 13, 2021

On App Marketers Unplugged (podcast)

October 23, 2020

On The Mobile User Acquisition show (podcast)

July 16, 2020

On Mobile Dev Memo (podcast)

May 28, 2020

May 12, 2020

Jan 17, 2020