In the sandbox with... - 2023 year recap

Join Adam and Piyush in the sandbox with… David Philippson (CEO and Co-Founder Dataseat) and Tim Koschella (CEO & Founder Kayzen) where they get in the holiday spirit discussing 2023 and looking ahead to 2024.

December 11, 2023

How AI is Transforming Programmatic - Campaign Optimisation & Measurement

Dataseat’s VP of Data Science Dr. Matina Thomaidou shares her insights in the panel discussion during the iAB’s Virtual Programmatic day at Google London.

November 21, 2023

Apple’s SKAN vs Google’s Privacy Sandbox: In anticipation of 2024

Rich Jones, Dataseat’s Director of Product is writing about Apple SKAN and Google Privacy Sandbox, and offers his unique view of how both of these technologies are impacting app advertisers now–and what we expect to see in the near future.

October 16, 2023

Marketecture.TV interview with David Philippson (Dataseat CEO and Co-Founder)

In the interview led by Eric Seufert, Dataseat CEO David Phillipson says the company was built on the assumption that persistent identifiers will eventually disappear entirely from the in-app advertising environment.

September 12, 2023

How Should Advertisers Optimize Campaigns for SKAN 4.0?

Branch MMP’s Head of growth Adam Landis and Dataseat’s CEO David Phillipson get together to shed some light on challenges and opportunities for advertisers and their network partner driving performance with SKAN measurement.

August 10, 2023

UA from in-house DSP perspective with Alessandro Giuliani from Dataseat

App developers seeking new users face an urgent need to understand and embrace transparency, privacy, and contextual targeting. In this podcast, Alessandro Giuliani explores these factors and share strategies and best practices for navigating this new terrain in 2024.

May 22, 2023

Understanding SKAN 4 0 and its implications - with Mark Menery

Mark Menery, Dataseat’s VP of Sales – SKAN workshop at Pocket Gamer Connects Seattle 2023

May 17, 2023

Why Mobile App Marketers Need Contextual Targeting

Mobile marketing has evolved drastically over the last few years, as privacy-driven changes including GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting.

April 5, 2023

Making the most of Conversion Value measurement in SKAN 4.0

Promises to give marketers some much needed upgrades for measuring paid conversion events.

November 15, 2022

Facebook + TikTok Data Changes: What marketers need to know

David joins Singular to discuss Facebook’s deprecation of AMM (Advanced Mobile Measurement) and related news.

September 4, 2021

The one where they get the band back together for an iOS15 special

Join your hosts, Adam and Piyush, with very special guests David Phillpson, Founder & CEO, DataSeat, and Tim Koschella, Founder & CEO, Kayzen as they deep dive IOS15 the good the bad and the ugly.

August 30, 2021

The one about SKAN; past, present & future

Where else to start Level UP UA than focusing on the industry-defining topic of SKAdNetwork with two incredible industry veterans, David and Tim.

June 14, 2021

ATT, one month in: privacy thresholds with Rich Jones of Dataseat

Dataseat’s Rich Jones and Mobile Dev Memo’s Eric Seufert discuss the latest on SKAdNetwork privacy thresholds, iOS 14.6, and other App Tracking Transparency developments.

May 26, 2021

Mobile Dev Memo

A day in the life of an SKAdNetwork bid – with David Philippson, CEO and founder of Dataseat

David talks about what parts of attribution will change, by breaking down the journey of a bid into its component parts – before and after SKAdNetwork.

March 12, 2021

What’s the standard for ATT 6-bit conversion values?

A look at standardising post-conversion event measurement using SKAdNetwork, On Mobile Dev Memo

February 11, 2021

Fingerprinting with iOS 14: Reality or delusion?

Mobile Dev Memo guest post written by Dataseat co-founder and CEO David Philippson

 January 13, 2021

Programmatic Media Buying and iOS 14

On App Marketers Unplugged (podcast)

October 23, 2020

A brief history of device identification

On The Mobile User Acquisition show (podcast)

July 16, 2020

How a bid becomes a DAU

On Mobile Dev Memo (podcast)

May 28, 2020

IDFA Deprecation? It May Not Be Long.

May 12, 2020

In-app programmatic buying platform Dataseat launches with $2.3M in funding

Jan 17, 2020

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