11 June 2025
AdAttributionKit is Growing Up: What Apple’s WWDC25 Updates Mean for iOS Growth Marketers
AdAttributionKit (AdKit) just reached a new level of maturity. Introduced as Apple’s privacy-centric successor to SKAdNetwork, it now offers marketers greater flexibility to track and optimize performance in an IDFA-less…
20 December 2024
App Marketing in 2024: A Year in Review
2024 was a big year for app advertising, marked by innovation and adaptation. Marketing teams embraced hybrid measurement strategies, connected TV gained traction as a performance channel, and AI transformed…
25 November 2024
What’s the deal with iOS retargeting and re-engagement in AdAttributionKit vs. SKAN
After four generations of SKAdNetwork (SKAN), Apple unveiled AdAttributionKit (AAK) as its latest privacy-focused marketing framework. AAK improves on SKAN 4 by offering a more comprehensive advertising tracking solution. Amongst…
SKAdNetwork (recently renamed to AdAttributionKit) used to feel like a novelty but will soon be bread and butter for marketers – a basic necessity for day-to-day operations. It’s easy to…
13 June 2024
Mobile marketer FAQs: AdAttributionKit and SKAN
During its WWDC24 event Apple rolled out AdAttributionKit, a new privacy-preserving ad measurement framework largely built on top of SKAdNetwork (SKAN). Marketers were expecting SKAN 5, which Apple promised at…
Editor's note: Dataseat has been named so for a reason: data drives AI and machine learning (ML), which are essential to our mobile DSP. We sat with Dr. Matina Thomaidou,…
Apple announced SKAN 5 almost a year ago, and the new version was supposed to be released in late 2023. As we are approaching WWDC 2024, the new version of…
3 April 2024
Google Privacy Sandbox: the mobile DSP perspective
Editor's note: With the mobile advertising world moving away from device IDs, mobile marketers have still been conveniently using all the “old” practices on Android to drive app installs and…
8 February 2024
State of SKAdNetwork: adoption and trends in 2024
Apple is enforcing its privacy measures on iOS within months (if not weeks), thus limiting fingerprinting and encouraging app marketers to turn to SKAdNetwork (SKAN) for measuring and optimizing mobile…
Editor’s note: In the privacy-first world we’re in now, running paid campaigns for mobile app re-engagement is becoming more and more complicated. App marketers have fewer opportunities to track users…
4 January 2024
Explained: SKAN 4.0 for subscription apps
SKAN 4.0 was good news for subscription apps, offering app marketers an advancement toward optimizing for return on ad spend (ROAS) or lifetime value (LTV) – as SKAN 4 got…
SKAdNetwork (SKAN) and MMP (mobile measurement partner) attribution metrics don’t agree with each other – and probably never will. This is well known but has been easy to ignore while…
27 November 2023
Advertiser’s cheat sheet: Apple iOS privacy measures
With the enforcement of Privacy Manifests in Spring 2024, Apple makes app developers accountable for the privacy practices of any third-party SDKs and APIs used by their app. Thus a…
2 November 2023
Get ahead of 2024: 5 resources on privacy for an app marketer
As trailblazers in privacy on both iOS and Android, Dataseat strives to educate app and brand marketers on the complexities and limitations of the latest privacy measures and protocols from…
10 October 2023
iOS Privacy Threshold Overview (SKAN 4.0)
In our conversations with clients and prospects, we’ve heard about the industry-wide need for clearer information about SKAdNetwork. As the privacy-focused contextual mobile DSP, Dataseat is proud to be the…
Dataseat is now first-to-market with our innovative ML-driven optimization capabilities for SKAN campaigns. These new optimization techniques are already delivering impressive results on SKAN-only campaigns for a major mobile advertiser,…
20 September 2023
New: Scaling Contextual UA Campaigns to Apps With Similar Audiences
Dataseat’s Inventory Discovery module just got a unique upgrade, giving our advertisers exclusive access to next-level insights into where to spend to best deliver on their performance goals. Meet Dataseat's…
Ad inventory discovery on Dataseat's mobile DSP is now powered with a genre/subgenre taxonomy for deeper, more precise targeting beyond the usual app store categories. Dataseat has access to 50…
8 June 2023
WWDC 2023: 3 Key Takeaways for App Marketers
Apple’s Worldwide Developer Conference (WWDC) this year had no shortage of talking points, with the unveiling of a major new product, Vision Pro, amongst the usual array of software updates…
25 July 2022
Verve Group Acquires Dataseat
Verve Group has announced that it has acquired Dataseat Ltd. (Dataseat), an advertising technology company. User acquisition platform to drive campaign performance–without device identifiers CARLSBAD, CA AND LONDON, JULY 5,…
WWDC 2022 brought with it the usual news of major new consumer-facing features and hardware. But perhaps the most exciting news for app marketers was the promise of major improvements…
27 September 2021
Does iOS Private Relay affect my app marketing campaigns?
TL;DR: aside from a few exceptions, only mobile web campaigns running in Safari are affected.iOS 15, released to the public last week, advances Apple’s ongoing effort to enhance user privacy…
Another June is over, another WWDC has come and gone. Just as we’re all getting to grips with App Tracking Transparency (ATT) and iOS 14, Apple have announced features that…
FAQ Join our Slack group SKA 6-bit Conversion Value to discuss more!Under normal conditions advertisers would obviously prefer more granularity when looking at LTV. However, SKAdNetwork introduces a unique constraint…
